Public Cultural Perception and Evaluation of the San Su Shrine Based on Big Data Analysis

Abstract

The San Su's culture constitutes an integral component of Chinese cultural heritage. The San Su Shrine, as its primary vehicle, serves to preserve and manifest the culture ethos, functioning as a pivotal site for public engagement. This study analyzes tourist reviews from major platforms through term frequency, sentiment analysis, and historical-cultural perception analysis. Findings indicate that tourists primarily perceive the temple's cultural identity through its garden architecture, emphasizing familial relationships and literary essence, crystallized as a "family-centered, literature-infused, and temple-garden embodied" framework. While tourist sentiments are predominantly positive, critical assessments target ticket pricing and service management. Cultural perceptions exhibit dual spatial foci, temporal continuity, and multidimensional perspectives. Key deficiencies include insufficient representation of family ethos, stronger ancestral lineage awareness than biographical contextualization of Su Shi, and inadequate dynamic technological exhibits and immersive experiences. Recommendations propose targeted service improvements, immersive family ethos IP development via low-frequency keywords, digital interactive scenarios, and interregional cultural synergies using digital mapping and metaverse technologies to enhance dynamic cultural representation and experiential depth.